Step one
Submit a specimen
Paste any public URL. Our headless Chromium engine renders the page like a real browser, capturing every visual detail.
Brand identity API
From URL to DNA in seconds. Extract colors, typography, logos, and voice from any public website.
Skip the wait
Click any logo — results in <1s, no quota burn.
brandrna.com/pack/stripe.comBrand specimen · BrandRNA
stripe.com
confident, data-driven, enabling · sage archetype
Palette
Click any swatch to copy the hex value.
Typography
Helvetica Neue · heading · 400, 600, 700
The quick brown fox jumps over the lazy dog
system-ui · body · 400, 500, 600
The quick brown fox jumps over the lazy dog
Logos
PRIMARY · curated · SVG
Brand DNA
Stripe is a financial infrastructure company that enables businesses of all sizes to accept payments, manage subscriptions, and grow revenue through developer-friendly APIs and a modern SaaS platform.
Style
Favicons
Adjacent
Decode any of these next.
{
"domain": "stripe.com",
"brand": {
"domain": "stripe.com",
"url": "https://stripe.com",
"name": "Stripe | Financial Infrastructure to Grow Your Revenue",
"colors": [
{
"hex": "#635BFF",
"rgb": [
99,
91,
255
],
"name": "Stripe Indigo",
"role": "primary",
"confidence": 0.95,
"source": "visual_inspection + css_analysis"
},
{
"hex": "#0a2540",
"rgb": [
10,
37,
64
],
"name": "Stripe Dark Navy",
"role": "text",
"confidence": 0.92,
"source": "visual_inspection + css_analysis"
},
{
"hex": "#f689e2",
"rgb": [
246,
137,
226
],
"name": "Stripe Pink",
"role": "other",
"confidence": 0.85,
"source": "visual_inspection"
},
{
"hex": "#fd8e22",
"rgb": [
253,
142,
34
],
"name": "Stripe Orange",
"role": "other",
"confidence": 0.82,
"source": "visual_inspection"
},
{
"hex": "#ffffff",
"rgb": [
255,
255,
255
],
"name": "White",
"role": "background",
"confidence": 0.95,
"source": "visual_inspection"
}
],
"fonts": [
{
"family": "Helvetica Neue",
"category": "sans-serif",
"weights": [
400,
600,
700
],
"role": "heading",
"fallbacks": [
"Helvetica",
"Arial",
"sans-serif"
],
"google_fonts_url": null,
"source_urls": [],
"confidence": 0.72,
"source": "visual_inspection"
},
{
"family": "system-ui",
"category": "sans-serif",
"weights": [
400,
500,
600
],
"role": "body",
"fallbacks": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"sans-serif"
],
"google_fonts_url": null,
"source_urls": [],
"confidence": 0.65,
"source": "css_analysis"
}
],
"logos": [
{
"original_url": "https://commons.wikimedia.org/wiki/Special:FilePath/Stripe_Logo,_revised_2016.svg",
"stored_url": "https://storage.googleapis.com/brand-detector-assets/logos/stripe.com/asset_7a2261583dbf.svg",
"asset_id": "asset_7a2261583dbf",
"format": "svg",
"width": null,
"height": null,
"variant": "primary",
"variant_label": "curated",
"is_transparent": true,
"transparent_url": null,
"light_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/stripe.com/asset_7a2261583dbf_light.svg",
"dark_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/stripe.com/asset_7a2261583dbf_dark.svg",
"url": null,
"is_canonical": true,
"classifier_tags": [],
"svg_content_base64": null,
"confidence": 1,
"source": "curated"
}
],
"favicons": [
{
"original_url": "https://images.stripeassets.com/fzn2n1nzq965/4vVgZi0ZMoEzOhkcv7EVwK/8cce6fdcf2733b2ec8e99548908847ed/favicon.png?w=180&h=180",
"stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/stripe.com/asset_55b9978300f2.png",
"asset_id": "asset_55b9978300f2",
"size": "180x180",
"format": "png"
},
{
"original_url": "https://images.stripeassets.com/fzn2n1nzq965/4vVgZi0ZMoEzOhkcv7EVwK/8cce6fdcf2733b2ec8e99548908847ed/favicon.png?w=96&h=96",
"stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/stripe.com/asset_7a91c16fcc06.png",
"asset_id": "asset_7a91c16fcc06",
"size": "96x96",
"format": "png"
}
],
"style": {
"border_radius": "4px",
"button_style": {
"text_color": "#FFFFFF",
"border_radius": "4px",
"bg_color": "#635BFF"
},
"layout_pattern": "full-width-hero",
"design_language": "modern-tech-forward",
"spacing_unit": "16px",
"additional": {
"gradient_style": "vibrant diagonal (blue to orange to pink/magenta)",
"animation_level": "high",
"shadow_style": "none",
"overall_feel": "Bold, energetic, tech-forward, premium fintech aesthetic",
"has_gradients": true,
"has_shadows": false,
"color_scheme": "light with vibrant accent gradients"
}
},
"design_language": {
"cardStyle": "rounded",
"accentTreatment": "gradient",
"primarySurface": "light",
"buttonStyle": "filled",
"imageryStyle": "abstract"
},
"screenshot_url": "https://storage.googleapis.com/brand-detector-assets/screenshots/stripe.com/36b2a9a2a2b15fb1ea242944e8ec8dbbd8b2531e6d979745cbd19a1d1cbed0f8.jpg",
"about": {
"description": "Irish-American multinational financial services and SaaS company",
"summary": "Stripe, Inc. is an Irish and American multinational financial services and software as a service (SaaS) company dual-headquartered in South San Francisco, California, United States, and Dublin, Ireland. The company primarily offers payment-processing software and application programming interfaces for e-commerce websites and mobile applications.",
"short_name": "",
"official_name": "",
"industry": "",
"parent_company": "",
"inception": "",
"headquarters": "",
"wikidata_id": "Q7624104",
"wikipedia_url": "https://en.wikipedia.org/wiki/Stripe%2C_Inc."
},
"social": {
"twitter": "",
"instagram": "",
"facebook": "",
"mastodon": "",
"linkedin": "",
"youtube": "",
"github": ""
},
"voice": {
"primary_tone": "professional",
"archetype": "sage",
"voice_descriptors": [
"confident",
"data-driven",
"enabling",
"scalable"
],
"confidence": 0.94,
"reasoning": "Copy emphasizes technical infrastructure, quantified metrics (99.999% uptime, $1.9T volume), and neutral enablement language rather than emotional appeals or hype."
},
"category": {
"industry": "Financial Services & SaaS",
"sub_industry": "Payment Processing & Financial Infrastructure",
"market_segment": "enterprise",
"business_model": "subscription",
"target_audience": "Businesses of all sizes (SMB to Fortune 100), developers, financial decision-makers",
"confidence": 0.96
},
"summary": "Stripe is a financial infrastructure company that enables businesses of all sizes to accept payments, manage subscriptions, and grow revenue through developer-friendly APIs and a modern SaaS platform.",
"similar_brands": [
{
"name": "Adyen",
"domain": "adyen.com",
"reason": "Direct competitor — global payments infrastructure and processing platform"
},
{
"name": "Square",
"domain": "squareup.com",
"reason": "Direct competitor — payments and point-of-sale solutions for businesses"
},
{
"name": "Plaid",
"domain": "plaid.com",
"reason": "Adjacent — financial data connectivity and account linking infrastructure"
},
{
"name": "Shopify",
"domain": "shopify.com",
"reason": "Adjacent — e-commerce platform with integrated payment processing"
},
{
"name": "Twilio",
"domain": "twilio.com",
"reason": "Adjacent — developer-first SaaS infrastructure company with similar go-to-market"
}
],
"industry_color_norms": [
"#0070F3",
"#000000",
"#FAFAFA"
],
"parent_domain": "stripe.com",
"is_subdomain": false,
"analyzed_at": "2026-07-01T22:59:46.800650",
"confidence_overall": 0.65,
"metadata": {
"models_used": [
"anthropic/claude-sonnet-4.6",
"anthropic/claude-haiku-4.5",
"synthesis"
],
"total_tokens": 18496,
"total_cost_usd": 0.075456,
"processing_time_ms": 31074,
"cached": false,
"cloudflare_block": false,
"partial_extraction_source": "",
"scrape_tier": 1,
"validator_refined": true
}
},
"cached": false,
"pack_version": "1.0"
}Specimens in rotation
A live sample of brands already decoded by the API — logos, palettes, and identity, all structured.
How it works
Three steps, every time. A live URL goes in, a structured brand pack comes out — colours, typography, logos, voice.
Step one
Paste any public URL. Our headless Chromium engine renders the page like a real browser, capturing every visual detail.
Step two
CSS variables, fonts, logos, and screenshots run through a five-agent LLM pipeline. A validator cross-checks every finding for accuracy and consistency.
Step three
Get a structured brand pack: colors with roles, fonts with weights, logos in dark/light/transparent variants, voice + archetype, summary, similar brands, and industry palette norms.
One API. SDK-style REST, MCP server for AI agents.
253 tests, Cloud Run, Stripe billing. Built for real workloads.
Repeat brands return instantly at 90% lower cost.
Colours, fonts, logos, voice, category, similar brands.
Drop into your AI stack
Pipe BrandRNA straight into the editor, agent, or builder you already use. Zero glue code.
Start sequencing
100 free extractions every month. No card required. Cached lookups cost 90% less than fresh extractions.